Our B Corp Journey: The Review Process
It’s been a minute since we first shared the news that we are pursuing certification as a B Corporation. We’ve made great progress and learned quite a bit along the way. We’d love to see more companies across the country in various industries take this step to commit...
How To Create A Realistic Digital Advertising Budget
One question we receive frequently at JB Media is how much you should spend on a digital marketing campaign. Below, we dive into the many factors that influence this key decision and, ultimately, help you move forward with a successful plan. Note: Budget allocation is...
Understanding Assist Clicks and Assisted Conversions
Ready to Pause Keywords in Your AdWords Campaigns? Not So Fast. Google AdWords is the biggest search advertising platform on the web today. The pay-per-click technique means that businesses only pay when someone engages with an ad, which is great for businesses with a...
DIY Tips for Local SEO, Facebook Advertising & Google AdWords for Your Destination
Businesses and organizations within the tourism and retail sectors are constantly on the lookout for new strategies to reach people near their business who may want to reach them as well. In our October Digital Drop-In webinar, I covered three DIY strategies that are...
JB Media Group is Not Affiliated with iSupperStore.info & Here’s What You Should Know
Internet scams abound these days. It’s an unfortunate byproduct of the accessibility and popularity of the world wide web. Recently, we’ve been notified by some online shoppers that our name is being used in association with an online store called iSupperStore.info...
Tools & Resources to Create Engaging Social Media Visuals
If you’ve been running a business account on Facebook or Instagram, you’ve likely noticed that visuals can drastically affect the amount of attention your social media posts get. While the images can’t just be pretty to look at—they must be in alignment with your...
