How B2B Marketing Partnerships Can Help Drive Sales for Small Businesses
By generating leads and driving sales, marketing partnerships can help small businesses grow. Here I will share with you some of what I have learned over the past several years as I’ve leveraged partnerships to help grow JB Media Group. I will focus on B2B...
Learn The Magical Trifecta to Create Successful Google Ads
Creating Google ads to promote your business is both an art and a science. Excellent writing skills are important for the development of ad copy, and accurately interpreting data can help you make decisions that improve ROIs on existing or future campaigns. During our...
Think Like a Journalist: How to Increase Your Chances of Media Coverage
Attracting media coverage is a great way to promote a business, organization, attraction, or event. Journalists, reporters, and other media influencers, however, receive hundreds of pitches every week. How can you make your story so appealing to media professionals...
Top Updates on Instagram for Business
If you’re a small business, Instagram’s a great place to play. It has huge market share. It consistently ages upwards and downwards into older demographics and younger demographics. If you’re advertising on Facebook, you can advertise on Instagram—and maybe you...
4 Free Content Ideation Tools to Supercharge Your Content Strategy
When developing a content strategy or a content calendar for your business, you want to write about what you know best. You also want to provide value to your audience by writing content that provides answers to their questions. Every search in Google is some form of...
How Google’s New Quality Filter Affects Your Ad Grant Ads
Google Ad Grants provides $10,000 worth of in-kind AdWords advertising each month to qualifying nonprofits. This free, text-based online advertising has helped spread the word for so many amazing causes. Those of you who manage Google Grant accounts might have noticed...
