How To Track Successful AdWords Conversions
After all the hard work you put in to run your business, wouldn’t it be great if your advertising efforts prove to be profitable? Wouldn’t you like to know which efforts have been yielding the most success? There’s many important metrics to evaluate in AdWords, but...
Do Your Meta Title and H1 Have to Match?
Every article gets two titles—the meta title and the on-page title (H1). These two titles can be exactly the same. But, if you’re struggling to balance SEO and creativity, you can make them subtly different. That said, they have to bear a family resemblance! As Rand...
How to Optimize Articles From a Guest Author – Politely
How to Edit Articles By a Guest Author for SEO - Without Overstepping! Recently, I showed a client how to optimize articles they were publishing on their website for SEO. After all, producing good content is the hard part. Optimization is the easy part! Why not take a...
Online Marketing Roundup – July 2016
July 2016 Internet Marketing Update: What We’re Learning Online marketing is growing bigger and gaining more momentum every day. New perspectives, tools, and advancements are popular topics of discussion among the leaders of the industry. Staying on top of the latest...
Meet Our Summer Interns
Meet the Interns: Lookout, World. Our Super Talented Summer 2016 Interns are Poised and Ready for Big Things. School might be out for the summer, but for our ambitious summer interns, the hard work has just begun. Meet Zoe Zoe Cecil is 16, and a sophomore at...
Institute Reflections: Summer 2016
Congratulations to our Digital Marketing School’s Summer Graduates! The wrap-up of an in-person Institute session always feels bittersweet. On the one hand, as an administrator of the Institute, I’m thrilled to see our students (now alumni!) walk away with their heads...
