Simple Website Conversion Optimization Tips
Learn ways to increase conversion and move people through your sales funnel once they land on your website. Director of Content Strategy for JB Media Group Leah Quintal takes the ten-syllable-mouthful ‘website conversion optimization’ and breaks it down in less than...
Google Just Made Huge Changes to Google Ad Grants: Is Your Nonprofit Ad Grant at Risk?
Is yours one of the 35,000+ nonprofit organizations receiving a Google Ad Grant? If so, recent Google Ad Grants policy updates (effective January 1, 2018) may affect you. Failing to follow strict guidelines may result in a suspension or canceled account! Don’t let...
4 Examples of Site Architecture that Nail UX and SEO
Google has been underscoring the importance of user experience (UX) for some time now. It makes sense. Sites that are designed for good user experience make for a better internet experience for all, and that is Google’s bottom line. Happy users equate to better...
Pop Quiz: Picking Topics for Your Content Marketing
How good are you at juggling? Can you keep two balls in the air? What about four? In our new guide, From Keyword Research to Content Strategy (part of our Digital Marketing Toolkit), we look at four factors you need to consider when you’re choosing topics for your...
Building & Maintaining Customer Relationships Through Email Marketing
Email marketing can be one of your most powerful digital marketing tools because people on your lists have “opted in” to your brand—they’ve given you their attention. The exciting challenge with email is strategizing ways to entice and engage your captive audience on...
How to Attract & Engage Visitors on Instagram for Business
Instagram has more than 700 million active users and more than 80% of those users follow at least one business. Every month, over 120 million Instagrammers engage with brands in actionable ways by visiting their websites, messaging, calling or emailing. Be...
