SEO No-Nos: Blogging with No Direction
The Scene: A small business has heard they should blog regularly in order to connect with and grow their online audience. The business has limited budget, resources, and time. In reality they blog infrequently, on a whim, with little to no focus, and no perceived...
Choosing the Right Marketing Channels for Your Business
How Can Your Small Business Grow Its Online Presence? We’re excited to share with you the third and final installment of our interview with former founder of Moz.com and current “Wizard of Moz” Rand Fishkin by Director of Training Sarah Benoit. You can check out our...“How Can I Help You?”—Writing Content for Online Customers
When I brainstorm new content ideas – especially for an e-commerce client – I reflect on the experience of walking into a brick-and-mortar store and being greeted with “How can I help you?” The salesperson doesn’t say, “What can I sell you today?” or “Please buy this...Rand Fishkin, Wizard of Moz, Shares What’s Ahead for SEO
We recently had the privilege of sitting down with Rand Fishkin, Wizard of Moz! Rand was a keynote speaker at Internet Summit 2015 in Raleigh in November and was kind enough to agree to an interview with our own Sarah Benoit, Lead Instructor of the JB Media Institute....What to learn NOW about SEO to Boost Your Blogging in 2016
I talk to a lot of writers and bloggers. Good writing is probably one of the most valuable skill sets anyone with online marketing objectives can have. So how do you take your good writing, and supercharge it for search engine optimization? Now is the perfect time to...
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