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Purpose-Driven Marketing For Greater Impact: Tips From Anthea Kelsick, CMO of B Lab

by Justin Belleme | Mar 4, 2019 | IMPACT MARKETING, PR, SKILLS

Anthea Kelsick is the Chief Marketing Officer of B Lab, the nonprofit organization behind the B Corp Certification that has grown a global movement of people using business as a force for good. B Lab is redefining success in business, beyond profit, to include impact...