Discovering Your Brand’s Soul: Thomas Cumberbatch on How to Solve Your Identity Crisis
What is the biggest marketing challenge faced by most brands today? Thomas Cumberbatch believes it is a lack of identity. Cumberbatch, the Founder and Creative Director of Godzspeed Communications, suggests that organizations and businesses, just as people do, must...
How Top-Line Revenue Goals Drive Marketing: Advice from Heather Watkins of Better Impact Marketing
How can a mission-driven organization or business translate their goals for growth into a strategy that will achieve trackable and measurable results? JB Media Founder Justin Belleme asked Heather Watkins that question at SOCAP18, when she appeared as a panelist in a...
Emily Allbritten of Athleta on Telling Your B Corp Story with Authenticity and Heart
Communicating your B Corp status and your impact story to the world can help your business connect with target audiences that are looking for brands that share your values. One big question that many B Corps are asking today is, How can we remain authentic while...
How Brands Can Work Together to Catalyze Social Change Movements: Wisdom from Anthea Kelsick of B Lab
“What are the differences between marketing an organization and marketing a campaign to catalyze a movement?” A man directed this question to Anthea Kelsick during a panel discussion focused on marketing and branding for social impact organizations at SOCAP18. Kelsick...
Purpose-Driven Marketing For Greater Impact: Tips From Anthea Kelsick, CMO of B Lab
Anthea Kelsick is the Chief Marketing Officer of B Lab, the nonprofit organization behind the B Corp Certification that has grown a global movement of people using business as a force for good. B Lab is redefining success in business, beyond profit, to include impact...
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