by Justin Belleme | Nov 30, 2017 | SOCIAL
Instagram has more than 700 million active users and more than 80% of those users follow at least one business. Every month, over 120 million Instagrammers engage with brands in actionable ways by visiting their websites, messaging, calling or emailing. Be...
by Justin Belleme | Nov 1, 2017 | SOCIAL, WEBINAR
When it comes to engaging people online, striking visuals are a must-have. In one of our monthly digital Drop-in webinars, Chris Allen of Asheville Photo Tours presented, “Stand Out with Your Own Photos: Visual Storytelling for Brand Engagement,” offering tips on how...
by Edwin Leskin | Sep 19, 2017 | ONLINE ADVERTISING, SOCIAL, WEBINAR
Remarketing is a digital advertising tool that is ubiquitous across all digital advertising applications, including all social media platforms. Why is it so widely used? Because it’s very effective. And even if you’re not doing digital advertising right now, knowing...
by Edwin Leskin | Jul 30, 2017 | SOCIAL
If you’re a small business, Instagram’s a great place to play. It has huge market share. It consistently ages upwards and downwards into older demographics and younger demographics. If you’re advertising on Facebook, you can advertise on Instagram—and maybe you...
by Sarah Benoit | Apr 21, 2017 | EDUCATION, SEO, SOCIAL
It may appear at times that the answer to this question is yes, but just like everything else Google-related, the answer is never quite that simple. Since 2010 this question has been asked by many internet marketing professionals and the debate continues today....
by Justin Belleme | Apr 17, 2017 | PR, SOCIAL
Let’s say you’ve recently launched a start-up and you manage its marketing efforts. It was daunting to figure out where to start, but you’ve already taken a few steps. You’ve set up some accounts on social media channels and you’re posting relevant material and...