If you are searching for the answer to the question, “What is SEO?” then you are looking for ways to drive traffic to your website. Google, since it is the search engine that handles a vast majority of the daily search engine queries in the world—is the biggest, baddest gatekeeper on the Internet. And maybe you’ve heard that Search Engine Optimization or SEO is the key to the gate.
What is SEO? So, what is SEO? First, it helps to understand a little bit about how search engines like Google work. Search engines use spiders that crawl and index website pages. No, not actual arachnids, but you can imagine legions of digitized tarantulas crawling through your code if you want to. Through the crawling process the search engine is creating a digital copy of the internet, all the while scoring each page of content on hundreds of factors that effect search engine rankings. Yes, SEO helps your site appeal to the spiders and get a higher score for your desired keywords, but first and foremost, you’ve got to know how to appeal to people. Despite what you may have been told, users are the real gatekeepers. You must ask yourself, what is SEO good for, if you don’t have a good user experience waiting for those who do make it to your site?

Stop searching for magic tricks to boost your search engine rankings. What is SEO good for? It’s for sharing your company’s information with people who are looking for your exact product or service. One of the best ways to move your web page up to the top of a Google’s search result list is to create compelling and useful content. Do you offer quality content and services on your site? “If you build it, they will come,” only worked in that one Kevin Costner movie. You must not only build it, but you must optimize it, and make it worth a visitor’s while. That’s what SEO is good for.


Here at JB Media, we try to take the mystery out of the question, “what is SEO?” for our clients. We offer transparency and education instead of obfuscation or trickery. Through client trainings and the classes we offer at our JB Media Institute we share our SEO knowledge with clients who want to empower themselves to make a greater impact with their online marketing efforts. We understand what SEO is from a technical angle as well as a creative one. If we answer the question of what is SEO for you and you decide you’d rather have us create and wage a full SEO campaign on your behalf, well, we do that too. From SEO strategy, to keyword research, to creating interesting SEO content, all the way to accurately tracking results. If you have a fear of low Internet traffic, bad content, or spiders—JB Media is here for you. Contact us onlineand we’ll be happy to answer the question, “What is SEO?” for you.