Storytelling is one of the most effective marketing tools a business can use to inspire real people to engage with all types of content: website articles, blogs, social media posts, videos, and podcasts. Do you want to know how to tell stories that will attract attention? Tales that have remained popular for centuries, like Cinderella, can teach us a lot about engagement tactics that work (and I’m not talking about how to get a prince to marry you). Mandy Gardner, our Director of Content Development at JB Media Group, recently shared her insights on this approach to increasing brand awareness and engagement in Storytelling, Content & You in Capital at Play magazine.
The most successful content marketing strategies integrate creative storytelling with today’s best practices for SEO, public relations, and social media marketing. Using this method you’ll build brand awareness among the people you want to reach, capture the attention of your audience, and encourage more people to become a fan of your brand.
You don’t need a fairy godmother to conjure up engaging, sharable online content. However, it does help to have a team of professional writers and content marketing experts work with you to effectively harness the power of storytelling in pursuit of your business goals. Contact us to tell us your story.