It has been an exciting and busy time for the JB Media Institute team lately! We launched the online JB Media Institute and have been busy presenting for organizations and conferences. Recently, I had the pleasure of presenting a webinar to the Council of State Retail Associations (CSRA) on search engine optimization (SEO) to over 60 businesses across the country.

A huge thank you to Kimberly Davis-Parker from the CSRA, who organized the online event and Christine Cummings from the Retailers Association of Maine, who facilitated the webinar. CSRA was kind enough to share the presentation via Youtube making it available for businesses interested in the latest SEO updates.

Note: I suggest wearing headphones in order to get the best audio quality.


The presentation includes an overview of how Google’s search engine results have evolved over the last few years and the different opportunities companies have to show up in search results, whether they happen on a desktop, laptop, tablet, or mobile phone. I also discussed the basics of the Google Keyword Planner, a very important tool for researching keyword terms and phrases that may be right for your business.

In addition to organic SEO, I reviewed specific strategies for local and mobile SEO and the importance of meeting the latest Google standards for mobile websites. To wrap things up, the presentation includes the steps for creating a plan to improve website performance and how to set up proper tracking for your site.

I and the rest of the JB Media Institute team would be happy to present to your organization or as part of your conference live or via webinar, just contact us and tell us what you’d like to learn about Internet marketing. If you’d like to catch us at an upcoming event, here are few opportunities:

Upcoming Classes and Workshops

JB Media Institute
6 week intensive training program
In-person beginning June 9
Online available late June

Western Women’s Business Center Conference
June 25

Asheville Executive IT Forum
June 25

Leadership Asheville Buzz Breakfast Series
July 15

Beer Bloggers & Writers Conference
July 18