Introduction to Content Marketing Course

An online program that helps you take action.

Explore and learn the basic concepts and strategies used by professionals to build successful content marketing campaigns in just 3 months. Discover how to use SEO, social media, online advertising, blogging, and more as part of a successful content marketing strategy in this robust introductory course.

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4 Steps to Create Your Content Marketing Strategy

Step 1: Content Branding

The first important step in a successful content marketing strategy is to develop your brand and communicate it effectively. Here you’ll learn about the art of storytelling and receive assistance walking through your content branding ideation.

Step 2: Content Research and Strategy

Now that you have a better idea of your content branding strategy, its time to dig into keyword research and to evaluate if the layout of your website if structured well.

Step 3: Content Development and Optimization

Creating a successful content strategy is a hands-on process that will evolve as you and your brand do. Here you’ll learn about developing a campaign mindset, the importance of SEO writing and analytics, and more!

Step 4: Content Distribution and Promotion

Now that you’ve refined your brand and developed your content its time to efficiently promote and distribute all the value you have to offer! You’ll learn about important topics like marketing partnerships, remarketing, online advertising optimization, and more!

Complete our on-demand course in a matter of weeks or take the full 3 months – the choice is yours.

We’ve spent years educating professionals about digital marketing and have found that busy people value deadlines to complete coursework. The sooner you complete the course, the sooner you’ll see results.

Register Now for $79/Month

What’s Inside: 20 videos and 150+ pages of digital marketing training documents

Video Classes

Learn the basic concepts and best practices of content marketing from experts working in the field. Explore topics like social media strategy, how to create a culture of content, keyword research, writing for search engines, Facebook advertising, partnership marketing, and more.

Video How-Tos

Watch simple videos on how to set up Google AdWords, use Google Analytics social tracking, navigate Facebook Insights, run reports on different keyword research tools, and more. Learn the basics of these tools and how they can help enhance your content marketing strategies.

E-books and Guides

Read e-books and guides about content branding, content strategy, keyword research, content development, SEO, social media, and marketing partnerships. Find out how digital marketing experts approach the work by being organized, strategic, and intentional.

Templates, Worksheets, and Checklists

Utilize a variety of documents with examples and templates to create a clear content branding strategy, conduct keyword research, develop social advertising campaigns, and build editorial, social content, and campaign calendars.

Written How-tos, Examples, and Case Studies

Read how-to documents on Facebook and Google remarketing, and review experiential case studies on partner and influencer marketing campaigns. Learn to build effective, long-term marketing relationships.

Topics Covered

  • Search Engine Optimization (SEO)
  • Social Media Strategy
  • Keyword Research
  • Storytelling
  • Google Analytics
  • Remarketing
  • Linkbuilding
  • Facebook Insights
  • Brand Guide
  • Google Ads
  • Mindmaps

Sign up now for $79/month

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Meet the Instructors

The experts at JB Media Group and the JB Media Institute worked together to share their unique experiences and skill sets. The course includes videos and/or written content by the following team members:

Mandy Gardner
Senior Content Writer & Brand Journalist

Content branding and development

Leah Quintal
Former Director of SEO & Content Strategy

Research and strategy

Rose Jenkins
Former SEO & Content Strategy Specialist

Research, strategy, and optimization

Sarah Benoit
Director of Training & Lead Instructor for JB Media Institute

Content distribution

Justin Belleme
Founder, Director of Strategy

Content distribution, partnerships, and digital advertising

Need More Training? We’ve Got You Covered!

Free Monthly Digital Marketing Webinar

The first Wednesday of each month our instructors host a live call on digital marketing, where you can get all your questions answered. Past topics have included Facebook remarketing, visual storytelling, and social media influencer marketing.

Register for the next Digital Drop-in

Want to dive deeper into the digital marketing foundations of content marketing?

Receive 12 weeks of training and instructor support on the subjects of social media, SEO, online advertising, online PR, and content marketing strategy with our full Online JB Media Institute curriculum.

Learn More About the Online JB Media Institute