SEO NO-NOs – An Introduction

Search engine optimization is a continuously evolving field. Google makes around 500 adjustments to its search algorithm each year. Thus far 2014 has seen nine major algorithm updates. In the last two years Penguin, Panda, and Hummingbird updates have rocked the SEO...
How Social Media Impacts SEO

How Social Media Impacts SEO

Analogy time. Your Website = Shy 8-Year-Old Social Media = How You Get the Other Kids to Notice You You’re eight years old, standing on the playground with last year’s high-tops on. All of the other kids in your grade band together, kicking a ball across the field and...

What is Black Hat link building and why is it bad?

What are the old and dirty ways of link building and how can you best avoid them? What makes them bad in Google’s eyes? Things change in Internet marketing – often. For marketing professionals and business owners, it can feel like they change quickly and without any...

Ode to the Editorial Calendar

Note: Enormous thanks to Kimberly Daggerhart for her ideas and examples, without which this post would not be possible! Events, press releases, social media, blog posts……how can a busy marketing manager or business owner keep up? What’s more, how can we coordinate all...