Ode to the Editorial Calendar

Note: Enormous thanks to Kimberly Daggerhart for her ideas and examples, without which this post would not be possible! Events, press releases, social media, blog posts……how can a busy marketing manager or business owner keep up? What’s more, how can we coordinate all...
You buy local, but do you SEO local?

You buy local, but do you SEO local?

Search engine optimization is all about tapping into the world wide web of potential customers, right? You target the right keywords and you’ll be found online no matter where your business is located or your customer is searching from. If you have a global customer...