by Leah Quintal | Mar 25, 2015 | SEO, TRENDS
This past February Google announced a significant algorithm update that will transform search results by evaluating mobile-friendliness. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches...
by Tiffany Narron | Feb 19, 2015 | EDUCATION, SOCIAL, TRENDS
If you’ve checked your news feeds lately, you may have noticed that there’s a whirlwind of social media updates happening across all platforms. It’s tough for even a seasoned social media expert to keep track of it all and digest the changes. So, to help you find the...
by Leah Quintal | Feb 10, 2015 | EDUCATION, SEO, TRENDS
The job of Search Engine Optimization (SEO) is to make your site Google friendly and build site authority on topics relevant to your brand, audience, services and products. Before you begin your SEO work, however, it’s important to know how you’ll determine success....
by Rich Owings | Dec 7, 2014 | SEO, TRENDS
Last month, I outlined four major factors for local SEO. Today we’re going to dive in deeper, and since I like symmetry, I’ll give you four tips for each factor. Not familiar with these local SEO elements? You can find definitions here. Your Google business page Claim...
by Mandy Gardner | Sep 9, 2014 | SEO, TRENDS
Your company’s blog can support your site’s SEO strategies, reach new audiences through social sharing, and build your authority on the web. But to achieve all that, and your ultimate goal of drawing more traffic to your site, you must create blog posts that are: •...
by Mandy Gardner | Jun 23, 2014 | SEO, TRENDS
If the numbers keep growing at the rate they are today, by the end of June there will be 1 billion websites online. If you rely on the Internet to connect with consumers, the competition to be found is fierce. The good news is that there are plenty of people out there...