by Kristen | Jan 10, 2018 | EDUCATION, SKILLS, WEBINAR
Learn ways to increase conversion and move people through your sales funnel once they land on your website. Director of Content Strategy for JB Media Group Leah Quintal takes the ten-syllable-mouthful ‘website conversion optimization’ and breaks it down in less than...
by Justin Belleme | Nov 1, 2017 | SOCIAL, WEBINAR
When it comes to engaging people online, striking visuals are a must-have. In one of our monthly digital Drop-in webinars, Chris Allen of Asheville Photo Tours presented, “Stand Out with Your Own Photos: Visual Storytelling for Brand Engagement,” offering tips on how...
by Sarah Benoit | Oct 20, 2017 | ONLINE ADVERTISING, SKILLS, WEBINAR
Google Analytics is a highly detailed and customizable tracking system that can provide anyone managing a website with an incredible amount of data about their website performance. For small business owners and marketing professionals, the platform can be overwhelming...
by Sarah Benoit | Oct 18, 2017 | EDUCATION, SKILLS, WEBINAR
If you were to scroll through your social feeds right now for a few seconds, you’d likely see many videos from friends, advertisers, and businesses. By conveying your message in an engaging way, video is a huge part of how content is produced and shared on the...
by Edwin Leskin | Sep 19, 2017 | ONLINE ADVERTISING, SOCIAL, WEBINAR
Remarketing is a digital advertising tool that is ubiquitous across all digital advertising applications, including all social media platforms. Why is it so widely used? Because it’s very effective. And even if you’re not doing digital advertising right now, knowing...
by Justin Belleme | Sep 1, 2017 | EDUCATION, EMAIL MARKETING, WEBINAR
While I’m not the resident email expert at our agency JB Media (I’ll leave that to Email Marketing Manager Kirsten Campbell), I do manage the email newsletters for the JB Media Institute. I’ve learned a thing or two over the past couple of years, including how...