With important goals and messages, nonprofit organizations must be strategic about their budgets and resources. Using those budgets on digital advertising can sometimes fall to the wayside. Fortunately, Google Ad Grants have emerged as a beacon of hope, offering nonprofits a chance to speak to the world through means usually reserved for companies with substantial ad spending.
Now the question is, should you manage your Google Ad Grants accounts in-house or work with a professional ad agency to leverage its full potential? This guide explores what it means to work with a Google Ad Grants agency and why it might be the right choice for your nonprofit organization.
>> If you think you qualify but need help navigating the process—or if you already have a Google Ad Grants account but aren’t sure if your nonprofit is getting the most out of it—JB Media is here to help with all your Ad Grants Management needs. Get expert help today!
What Is a Google Ad Grants Agency?
A Google Ad Grants agency is a certified professional agency that specializes in managing Google Ad Grants accounts for nonprofit organizations. They are well-versed in the nuances of the Google Ad Grants program and are committed to maximizing its free advertising potential.
Working with a Google Ad Grants agency is like having a partner that doesn’t just run your ad campaigns but also tailors them strategically to drive the most impact.
What Does a Google Ad Grants Agency Do?
The services a Google Ad Grants agency offers are multifaceted, all geared toward making the best and most strategic use of the $10,000 monthly grant. Here’s a rundown of the services you can expect.
Account Application, Setup, and Organization
Are you starting from scratch? No worries. A competent agency will handle the entire setup process, ensuring your account meets Google’s stringent requirements and setting the stage for impactful ad campaigns.
Technical Search Engine Optimization (SEO)
A Google Ad Grants agency has the technical know-how to make your ads perform. Without a professional agency by your side, tactics like scanning a website to ensure it’s compliant for Google Ad Grants, locating necessary headers and meta descriptions on pages, and ensuring an A+ user experience are often overlooked.
Campaign Creation, Optimization, and Management
A skilled agency will know how to ensure your ad campaigns shine. From text and display ads to video campaigns, they’ll create and manage campaigns that align with your organizational goals. Agencies can craft keyword-optimized ad copy that resonates with your target audience. They’ll ensure your ads stand out and drive clicks.
Landing Page Design and Optimization
Your ads are only as good as the page they lead to. Agencies ensure your landing pages are optimized for conversion, offering users a seamless experience that makes them more likely to engage with your cause.
Reporting
Transparency is key. Agencies provide comprehensive reports that detail the performance of your ad campaigns. These insights are invaluable in understanding what works and what doesn’t, driving smarter decisions for future campaigns.
Ongoing Optimization
In the digital landscape, complacency is your worst enemy. Agencies continuously tweak and optimize campaigns to improve performance and maximize the number of clicks and conversions, ultimately achieving the objectives identified at the start. A Google Ad Grants agency will work on every aspect of your campaign to increase the likelihood that a click will result in a meaningful action, whether a donation, volunteer sign-up, or other engagement.
Google Ad Grant Account Management Training
Some agencies may offer Google Ad Grants training to increase your team’s knowledge. JB Media provides valuable training opportunities on several topics, including Google Ad Grants.
>> Explore the latest free Digital Drop-in webinars we host through the JB Media Institute.
How Much Does Google Ad Grants Management Cost?
The Google Ad Grants program is free for qualifying nonprofits, but the cost of Google Ad Grants management varies depending on the services you require and the agency you choose to partner with. However, the benefits far outweigh the costs as this is a direct way of accessing expert services that get your valuable, qualified visitors.
Working with a Google Ad Grants agency typically involves a flat monthly fee or a percentage of your advertising budget, ranging from 10% to 20%. An agency may also offer additional services for a supplemental fee, such as website design or social media management.
Here at JB Media, we understand that each nonprofit is unique, and so are its needs. That’s why we offer a flexible pricing model tailored to your specific requirements. We believe in providing cost-effective, high-quality services to organizations that are working to make the world a better place.
Why Should I Invest in Google Ad Grants Management?
For nonprofits, investing in Google Ad Grants management is akin to unlocking the digital world’s potential. Google Ad Grants can equip organizations with a powerful marketing tool to drive massive website awareness and traffic.
>> Schedule a free consultation with us today to discuss how we can harness the power of Google Ad Grants for your nonprofit.
Amplify Your Cause
Whether raising awareness, garnering support, or driving donations, Google Ad Grants can help you reach your objectives. A well-managed campaign ensures that your ads are seen by those who are most likely to engage with your cause.
Global Visibility
Google Ad Grants can turn your local efforts into global movements. With an agency targeting ads strategically, your nonprofit can reach individuals worldwide who share your values and are looking for a way to contribute to a cause they believe in.
Professional Oversight
Running Google Ad Grants campaigns requires technical expertise and expert knowledge. It’s a challenging platform for most nonprofits. Agencies that specialize in Google Ad Grants management bring years of expertise to the table. They’ve managed accounts across various verticals and understand the ebb and flow of digital marketing for nonprofits.
Consistency
The Google Ad Grants platform changes constantly. Having an agency by your side with someone who stays on top of all those changes allows your campaigns to stay consistent and your ads to keep performing.
Niche and Low-Hanging Fruit Keyword Targeting
Some Google Ad Grants management teams, including JB Media, work closely with SEO teams to identify website weaknesses and use PPC strategies to target parts of a website that might not do well in organic search. Doing this can give your nonprofit’s website a much-needed boost that may not have been possible otherwise.
Will My Nonprofit Automatically Show Up on the First Page of Google’s Search Results?
The short answer is no. Google Ad Grants agencies work hard to ensure your ads are competitive and visible, but the complex algorithms Google uses to rank search results take many factors into account. While the grant gives you a leg up, it’s not a guaranteed ticket to the top of the page.
Consistent, high-quality content on your website, a strong SEO strategy, and prompt website maintenance all contribute to higher search engine rankings. Similarly, engagement and relevance are pivotal in determining ad position within Google search results.
The hard truth is that even with Google Ad Grants and capable management, your nonprofit will have to compete for visibility. But with the right strategies, your presence can be meaningful and impactful.
How Can We Help Your Nonprofit?
JB Media is committed to supporting the growth and success of nonprofits through digital marketing services that deliver real-world results. We aren’t just another Google Ad Grants agency; we are strategic partners dedicated to the causes we champion.
Our team of experts specializes in Google Ad Grants management and is equipped to handle all facets of your digital advertising needs. From initial setup to ongoing optimization, we aim to ensure your nonprofit’s voice is heard loud and clear in the digital cacophony.
Take the first step toward securing your Google Ad Grants account today, and position your organization to drive impactful change well into the digital future. Contact us to get started with Google Ad Grants management.
