Gamechanger: The New Google AdWords and Google Analytics 360 Suite
The shift towards a mobile first world is not arriving, it’s already here. Everyday, people use their mobile devices for those moments when they want to know where to go, what to do and what to buy. Our phone is now our personal concierge and companion.
Among the trillions of Google searches, more than half of web traffic is coming from mobile and tablet. Last month Google held their Performance Summit via livestream and in it included a Google Ads & Analytics Innovations Keynote presentation focused on mobile. You can also read about the mobile first revolution on the official AdWords blog.
Here is a brief recap of some of the amazing keypoints from the Google Ads & Analytics Innovations presentation.
1. Expanded Text Ads For Mobile
Google removed sidebar ads earlier this year and it now makes more sense why they went that route. This is a great time to rethink old and new campaigns and how you will make adjustments accordingly.
2. Responsive Display Ads
This new tool will unify the the Google Display Network, allowing for advertisers to easily create a responsive ad — there will be no longer a need to resize ads based on the site or device. This will certainly make life much easier for uploading and creating ads as well as media planning too.
3. Ads in Maps: Promoted Pin and Business Page
Advertisers will now be able to show users their ads on Google Maps and Google.com when searching for a physical business location.
The New Google Analytics 360 Suite
Sometimes pulling reports can be like pulling teeth. Looks like Google has fixed that by making significant and exciting changes to their analytics interface — understanding and arranging data just got simpler. Check out the screenshots below!
Ability to mix and match data from AdWords and Google Analytics into one report, this will help save time when combining information to create meaningful reports.
New visualization tools to enhance the view of your reports and new graphics that will help make your reports look visually stunning.
Enhanced interactive data controls and filters, compare and contrast data values quickly and easily.
Last but not least…
So stay tuned as the new AdWords is released over the next twelve to eighteen months. Some of the new Google Analytics 360 Suite features are still in beta, no word yet when they’ll be released. If you want to know more about AdWords or Google Analytics, check out our other blogs on the subject. And if you have any questions, or want to know how to improve your marketing results, please contact us here.