How Brands Can Work Together to Catalyze Social Change Movements: Wisdom from Anthea Kelsick of B Lab
“What are the differences between marketing an organization and marketing a campaign to catalyze a movement?” A man directed this question to Anthea Kelsick during a panel discussion focused on marketing and branding for social impact organizations at SOCAP18. Kelsick...
Purpose-Driven Marketing For Greater Impact: Tips From Anthea Kelsick, CMO of B Lab
Anthea Kelsick is the Chief Marketing Officer of B Lab, the nonprofit organization behind the B Corp Certification that has grown a global movement of people using business as a force for good. B Lab is redefining success in business, beyond profit, to include impact...
Facebook Privacy, Security Changes + GDPR Basics
Facebook has been undergoing some major changes lately, especially with privacy and security. In this recent Digital Drop-In webinar, Sarah Benoit discuss Facebook changes, the direct impact of these changes, and what you need to know to successfully move forward. In...
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