by Peter Frisa | Apr 27, 2016 | GOOGLE AD GRANTS, ONLINE ADVERTISING, TRENDS
As you may have noticed, as of mid-February, Google changed the face of their desktop search engine results page layout — they removed the sidebar ads! There used to be a maximum of three text ads in the top (center) position, and the rest of the ads would go all the...
by Peter Frisa | Mar 8, 2016 | ONLINE ADVERTISING
Crunching the data available in AdWords can be daunting. There are just so many columns of numbers and it may be difficult to determine what the numbers represent and how to interpret the data in order to improve the results of your campaigns. A key data point to look...
by Peter Frisa | Dec 16, 2015 | ONLINE ADVERTISING
Writing effective ads in for Google AdWords can be tricky. There is such a small allotment for words, space and size. After rattling your brain while trying to write the best ad ever, you might have been thinking, “Which words to use, which to leave out?” or “Is there...
by Peter Frisa | Oct 13, 2015 | BUZZ, ONLINE ADVERTISING, TRENDS
The Death Of Flash If you were hoping to read about the incredible DC superhero, sorry, this blog will be disappointing (thankfully he’s alive and well). But if you want to learn about a major shift in the world of web development and online advertising, then I...