by Kerry Haze | Feb 22, 2023 | EDUCATION, ONLINE ADVERTISING
Google’s website analytics platform is going through a major change that will sunset the old Universal Analytics property (UA) this summer and replace it with their new reporting platform—Google Analytics 4 (GA4). As the deadline quickly approaches, businesses...
by Justin Belleme | Mar 23, 2021 | EDUCATION
With a collective goal of dismantling systems of white supremacy and a drive to fight for the rights of all marginalized communities, members of JB Media Group and JB Media Institute formed a Justice, Equity, Diversity, and Inclusion initiative in the summer of...
by Sarah Benoit | Feb 13, 2019 | EDUCATION, TRENDS
Anyone involved in the digital marketing world knows this industry is truly ever-evolving, requiring all of us to stay on our toes. But how do you know what’s just a “fad” (Pokemon Go, anyone?) and what’s here’s to stay? In this free Digital Drop-in webinar from...
by Guest Author | May 21, 2018 | EDUCATION, SOCIAL, WEBINAR
Facebook can be a powerful tool to increase website traffic, drive sales, and provide an interactive platform for customer service. Not sure you’re getting everything you can from your Facebook efforts? Sarah Benoit has shared some tips for success in a recent Digital...
by Justin Belleme | Apr 4, 2018 | EDUCATION, SKILLS, WEBINAR
Within the social media world, video has begun to have a huge impact. According to Forbes Magazine, over 500 million people are watching video on Facebook every day. Internet video traffic will be over eighty percent of all consumer internet traffic in four years....
by Justin Belleme | Mar 29, 2018 | EDUCATION, SKILLS, TRENDS
Our landlines have been ringing off the hook for over a week. Everyone has been feeling the effects of the astronomical phenomenon called Mercury retrograde, which started March 22 and runs through April 15, 2018. This three-and-a-half-week period takes place three...