by Leah Quintal | Apr 11, 2016 | CONTENT MARKETING, SEO
The Scene: A small business has heard they should blog regularly in order to connect with and grow their online audience. The business has limited budget, resources, and time. In reality they blog infrequently, on a whim, with little to no focus, and no perceived...
by Rose Jenkins | Apr 4, 2016 | SEO, SKILLS
Site architecture can be mind boggling when you’re going through a website relaunch. Sure, a well-organized website looks intuitive and obvious, like the information arranged itself into simple, easy to navigate categories. In fact, getting to that point usually takes...
by Genna Harris | Jan 12, 2016 | BUZZ, CONTENT MARKETING, SEO, TRENDS
We recently had the privilege of sitting down with Rand Fishkin, Wizard of Moz! Rand was a keynote speaker at Internet Summit 2015 in Raleigh in November and was kind enough to agree to an interview with our own Sarah Benoit, Lead Instructor of the JB Media Institute....
by Leah Quintal | Dec 29, 2015 | CONTENT MARKETING, SEO
I talk to a lot of writers and bloggers. Good writing is probably one of the most valuable skill sets anyone with online marketing objectives can have. So how do you take your good writing, and supercharge it for search engine optimization? Now is the perfect time to...
by Justin Belleme | Oct 27, 2015 | BUZZ, CONTENT MARKETING, SEO, TRENDS
A Google search for “Is Blogging Dead?” returns over 14 million results that offer a wide range of opinions. On one side is the “blogging is more important than ever” camp. On the other side is the “blogging is dead” group, who argue that social media, mobile devices,...
by Justin Belleme | Sep 29, 2015 | SEO, TRENDS
What are the old and dirty ways of link building and how can you best avoid them? What makes them bad in Google’s eyes? Things change in Internet marketing – often. For marketing professionals and business owners, it can feel like they change quickly and without any...