SEO No-Nos: Blogging with No Direction

The Scene:  A small business has heard they should blog regularly in order to connect with and grow their online audience. The business has limited budget, resources, and time. In reality they blog infrequently, on a whim, with little to no focus, and no perceived...

3 Visual Ways to Plan Your Website Architecture

Site architecture can be mind boggling when you’re going through a website relaunch. Sure, a well-organized website looks intuitive and obvious, like the information arranged itself into simple, easy to navigate categories. In fact, getting to that point usually takes...

Is Blogging Dead?

A Google search for “Is Blogging Dead?” returns over 14 million results that offer a wide range of opinions. On one side is the “blogging is more important than ever” camp. On the other side is the “blogging is dead” group, who argue that social media, mobile devices,...

What is Black Hat link building and why is it bad?

What are the old and dirty ways of link building and how can you best avoid them? What makes them bad in Google’s eyes? Things change in Internet marketing – often. For marketing professionals and business owners, it can feel like they change quickly and without any...