by Genna Harris | Sep 22, 2015 | CONTENT MARKETING, EDUCATION, PR, SEO, SOCIAL
How do your customers know what to buy? Today, a consumer’s decision-making process involves many steps. Ten years ago, we may have asked a friend or a sales associate for their opinion before buying, say, a television. Now we look to groups of people across the...
by Leah Quintal | Sep 11, 2015 | SEO, TRENDS
Over the past year Google has noted that site hacks have increased by 180%. That means tens of thousands of website are hacked every day. A site hack can significantly damage your site authority and decimate your organic search traffic. Google may even blacklist your...
by Genna Harris | Jul 16, 2015 | BUZZ, CONNECTIONS, CONTENT MARKETING, EDUCATION, SEO, SKILLS
An independent traditional marketing pro, an endurance athlete, and a business coach walk into a classroom. Think this is the beginning of a good joke? Think again. These three individuals represent a handful of students who just completed a fast-paced six weeks of...
by Leah Quintal | Jul 13, 2015 | EDUCATION, SEO
What is Google Search Console? Google Search Console (GSC), previously called Google Webmaster Tools, is a free web service that is essentially a Google communication and diagnostic center for your website. GSC is not...
by Guest Author | Jul 7, 2015 | SEO
Our thanks to Rose Jenkins, JB Media Institute alumnae, for this guest post on choosing the right keywords. 4 Tips for Choosing the Right Keywords How do you know which keywords will unlock the doors to increased search traffic? When people want to find something,...
by Sarah Benoit | May 30, 2015 | CONNECTIONS, EDUCATION, SEO, SKILLS
It has been an exciting and busy time for the JB Media Institute team lately! We launched the online JB Media Institute and have been busy presenting for organizations and conferences. Recently, I had the pleasure of presenting a webinar to the Council of State Retail...