Tools & Resources to Create Engaging Social Media Visuals
If you’ve been running a business account on Facebook or Instagram, you’ve likely noticed that visuals can drastically affect the amount of attention your social media posts get. While the images can’t just be pretty to look at—they must be in alignment with your...
Simple Website Conversion Optimization Tips
Learn ways to increase conversion and move people through your sales funnel once they land on your website. Director of Content Strategy for JB Media Group Leah Quintal takes the ten-syllable-mouthful ‘website conversion optimization’ and breaks it down in less than...4 Examples of Site Architecture that Nail UX and SEO
Google has been underscoring the importance of user experience (UX) for some time now. It makes sense. Sites that are designed for good user experience make for a better internet experience for all, and that is Google’s bottom line. Happy users equate to better...
Pop Quiz: Picking Topics for Your Content Marketing
How good are you at juggling? Can you keep two balls in the air? What about four? In our new guide, From Keyword Research to Content Strategy (part of our Digital Marketing Toolkit), we look at four factors you need to consider when you’re choosing topics for your...Get Started with Google Analytics Dashboards
Google Analytics is a highly detailed and customizable tracking system that can provide anyone managing a website with an incredible amount of data about their website performance. For small business owners and marketing professionals, the platform can be overwhelming...
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