“What are the differences between marketing an organization and marketing a campaign to catalyze a movement?” A man directed this question to Anthea Kelsick during a panel discussion focused on marketing and branding for social impact organizations at SOCAP18. Kelsick … Read More >
Anthea Kelsick is the Chief Marketing Officer of B Lab, the nonprofit organization behind the B Corp Certification that has grown a global movement of people using business as a force for good. B Lab is redefining success in business, … Read More >
Facebook has been undergoing some major changes lately, especially with privacy and security. In this recent Digital Drop-In webinar, Sarah Benoit discuss Facebook changes, the direct impact of these changes, and what you need to know to successfully move forward. … Read More >
Anyone involved in the digital marketing world knows this industry is truly ever-evolving, requiring all of us to stay on our toes. But how do you know what’s just a “fad” (Pokemon Go, anyone?) and what’s here’s to stay? In … Read More >