Facebook has been undergoing some major changes lately, especially with privacy and security. In this recent Digital Drop-In webinar, Sarah Benoit discuss Facebook changes, the direct impact of these changes, and what you need to know to successfully move forward. … Read More >
Anyone involved in the digital marketing world knows this industry is truly ever-evolving, requiring all of us to stay on our toes. But how do you know what’s just a “fad” (Pokemon Go, anyone?) and what’s here’s to stay? In … Read More >
Search engine optimization is an ever-changing field of marketing that evolves not just because of Google’s technology, but because of human behavior. The ways people use the internet and search engines has dramatically shifted over the last 20 years. In … Read More >
I recently taught a class to small business owners on the foundations of website content strategy. My students were entrepreneurs and professionals who were in the process of building new websites for their companies. They had a lot of questions … Read More >