Paid Strategies to Increase Your Results on Social Media
The beginning of the new year is a great time to review your social media strategy and to ensure that your marketing budget is properly optimized to utilize the latest tools for strategies in social media advertising. In a recent Digital Drop-in webinar, Justin...
How To Create A Realistic Digital Advertising Budget
One question we receive frequently at JB Media is how much you should spend on a digital marketing campaign. Below, we dive into the many factors that influence this key decision and, ultimately, help you move forward with a successful plan. Note: Budget allocation is...
Understanding Assist Clicks and Assisted Conversions
Ready to Pause Keywords in Your AdWords Campaigns? Not So Fast. Google AdWords is the biggest search advertising platform on the web today. The pay-per-click technique means that businesses only pay when someone engages with an ad, which is great for businesses with a...DIY Tips for Local SEO, Facebook Advertising & Google AdWords for Your Destination
Businesses and organizations within the tourism and retail sectors are constantly on the lookout for new strategies to reach people near their business who may want to reach them as well. In our October Digital Drop-In webinar, I covered three DIY strategies that are...Google Just Made Huge Changes to Google Ad Grants: Is Your Nonprofit Ad Grant at Risk?
Is yours one of the 35,000+ nonprofit organizations receiving a Google Ad Grant? If so, recent Google Ad Grants policy updates (effective January 1, 2018) may affect you. Failing to follow strict guidelines may result in a suspension or canceled account! Don’t let...
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