by Sarah Benoit | Oct 20, 2017 | ONLINE ADVERTISING, SKILLS, WEBINAR
Google Analytics is a highly detailed and customizable tracking system that can provide anyone managing a website with an incredible amount of data about their website performance. For small business owners and marketing professionals, the platform can be overwhelming...
by Edwin Leskin | Sep 19, 2017 | ONLINE ADVERTISING, SOCIAL, WEBINAR
Remarketing is a digital advertising tool that is ubiquitous across all digital advertising applications, including all social media platforms. Why is it so widely used? Because it’s very effective. And even if you’re not doing digital advertising right now, knowing...
by Peter Frisa | Aug 11, 2017 | ONLINE ADVERTISING
Creating Google ads to promote your business is both an art and a science. Excellent writing skills are important for the development of ad copy, and accurately interpreting data can help you make decisions that improve ROIs on existing or future campaigns. During our...
by Peter Frisa | Jun 5, 2017 | GOOGLE AD GRANTS, ONLINE ADVERTISING
Google Ad Grants provides $10,000 worth of in-kind AdWords advertising each month to qualifying nonprofits. This free, text-based online advertising has helped spread the word for so many amazing causes. Those of you who manage Google Grant accounts might have noticed...
by Rose Jenkins | Nov 23, 2016 | CONNECTIONS, CONTENT MARKETING, EDUCATION, ONLINE ADVERTISING, SEO, SOCIAL, TRENDS, Uncategorized
Each year, the much anticipated two-day Internet Summit in Raleigh, NC, brings digital marketers from near and far together under one roof to learn new strategies and best practices to keep up with industry trends. This year’s conference, November 16–17,...
by Justin Belleme | Sep 27, 2016 | CONTENT MARKETING, EDUCATION, ONLINE ADVERTISING, SEO, SOCIAL, TRENDS
September 2016 Internet Marketing Update: Roundup of Some Recent Changes As we experience the gradual shift from summer into autumn, our team at JB Media Group is also witnessing changes in digital marketing concerning some things you may use every day. We’ve compiled...