How to Craft Content That Serves Users and Search Engines Alike
Establishing an online presence for your brand is more than just a strategic move for small businesses, nonprofits, and entrepreneurs—it’s a necessity. But how do you balance engaging your website visitors and satisfying organic search engine results pages...
What You Don’t Know About SEO Is Hurting You
Search engine optimization is an ever-changing field of marketing that evolves not just because of Google’s technology, but because of human behavior. The ways people use the internet and search engines has dramatically shifted over the last 20 years. In this recent...
How to Market Your Local Business Without Wasting Time and Money
Part 1: Part 2: Marketing a local business can be a daunting task when doing it on one’s own. In a recent Digital Drop-In Webinar, Justin Belleme and I explored simple strategies that are actionable, powerful, and doable by most people. While this webinar primarily...DIY Tips for Local SEO, Facebook Advertising & Google AdWords for Your Destination
Businesses and organizations within the tourism and retail sectors are constantly on the lookout for new strategies to reach people near their business who may want to reach them as well. In our October Digital Drop-In webinar, I covered three DIY strategies that are...4 Examples of Site Architecture that Nail UX and SEO
Google has been underscoring the importance of user experience (UX) for some time now. It makes sense. Sites that are designed for good user experience make for a better internet experience for all, and that is Google’s bottom line. Happy users equate to better...
Every month we offer a free webinar with how-tos, best practices, and strategies hosted by marketing experts.
