SEO NO-NOs: Ignoring Google’s Mobile Focus
Back in April of 2015, Google officially announced a change to their algorithm. For the first time ever, sites with mobile friendly pages were said to be given a boost in mobile search results once the algorithm update took effect. That also meant that sites that were...Going Deeper: Best Practices for Facebook Advertising
Both accessible and complex, Facebook advertising is a unique tool for businesses and organizations of all sizes to accomplish a wide range of objectives. Goals can include something as straightforward as increasing attendance to a Facebook event, or as nuanced as...How To Track Successful AdWords Conversions
After all the hard work you put in to run your business, wouldn’t it be great if your advertising efforts prove to be profitable? Wouldn’t you like to know which efforts have been yielding the most success? There’s many important metrics to evaluate in AdWords, but...
Do Your Meta Title and H1 Have to Match?
Every article gets two titles—the meta title and the on-page title (H1). These two titles can be exactly the same. But, if you’re struggling to balance SEO and creativity, you can make them subtly different. That said, they have to bear a family resemblance! As Rand...How to Optimize Articles From a Guest Author – Politely
How to Edit Articles By a Guest Author for SEO – Without Overstepping! Recently, I showed a client how to optimize articles they were publishing on their website for SEO. After all, producing good content is the hard part. Optimization is the easy part! Why not...
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