Online Marketing Roundup – July 2016
July 2016 Internet Marketing Update: What We’re Learning Online marketing is growing bigger and gaining more momentum every day. New perspectives, tools, and advancements are popular topics of discussion among the leaders of the industry. Staying on top of the latest...New Features in AdWords
Gamechanger: The New Google AdWords and Google Analytics 360 Suite The shift towards a mobile first world is not arriving, it’s already here. Everyday, people use their mobile devices for those moments when they want to know where to go, what to do and what to buy....Google Is Dropping Sidebar Ads. Bad News for Google Grants?
As you may have noticed, as of mid-February, Google changed the face of their desktop search engine results page layout — they removed the sidebar ads! There used to be a maximum of three text ads in the top (center) position, and the rest of the ads would go all the...Same Cost, More Clicks: How to Improve Your AdWords CTR
Crunching the data available in AdWords can be daunting. There are just so many columns of numbers and it may be difficult to determine what the numbers represent and how to interpret the data in order to improve the results of your campaigns. A key data point to look...How to Calculate a Budget for Facebook Advertising
“How do I create a Facebook advertising budget to meet my account growth goals? For example, if my goal is to reach 10,000 Facebook likes in six months how do I know what I should be spending to reach that goal?” We were recently asked this very question...
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