What You Should Know About Google Ads in 2024
In the fast-paced world of pay-per-click (PPC) advertising, keeping track of the latest updates to Google Ads can be the difference between an average campaign and a successful one. Staying on top of these changes is the key to remaining competitive online for digital...
Google Ad Grants Requirements: A Complete Guide for Nonprofits
With impassioned missions but often limited budgets, nonprofits must choose the marketing tools that will help them maximize their impact. Enter the Google Ad Grants program—an initiative designed to support nonprofits' online advertising efforts by offering up to...
Nonprofits: Here’s How to Make Google Ad Grants Work Better for You
There are so many great opportunities for nonprofits regarding Google Ad Grants, but things like SEO and content strategy must be considered to get the most out of this powerful nonprofit program. Google Ad Grants is a program from Google that offers $10,000 in...
Uplevel Your Social Media Campaigns With Canva’s Video Editor and Animation Tools
It’s no secret that Canva has become a valuable tool for individuals, businesses, and organizations looking to design a large range of assets without the necessity for expensive design software. Its exceptional user-friendly interface makes it a beneficial tool for...
Q&A: GA4 vs. Universal Analytics
Google's website analytics platform is going through a major change that will sunset the old Universal Analytics property (UA) this summer and replace it with their new reporting platform—Google Analytics 4 (GA4). As the deadline quickly approaches, businesses still...
Google Ad Grants Success Stories
How We Maximize Impact with Google Ad Grants for Nonprofits As a marketing and advertising agency, we have been helping qualifying nonprofits apply for, strategize, set up, and maximize their Google Ad Grants for nearly ten years. Some of our most successful clients...