by Sarah Benoit | Oct 20, 2017 | ONLINE ADVERTISING, SKILLS, WEBINAR
Google Analytics is a highly detailed and customizable tracking system that can provide anyone managing a website with an incredible amount of data about their website performance. For small business owners and marketing professionals, the platform can be overwhelming...
by Sarah Benoit | Oct 18, 2017 | EDUCATION, SKILLS, WEBINAR
If you were to scroll through your social feeds right now for a few seconds, you’d likely see many videos from friends, advertisers, and businesses. By conveying your message in an engaging way, video is a huge part of how content is produced and shared on the...
by Sarah Benoit | Apr 21, 2017 | EDUCATION, SEO, SOCIAL
It may appear at times that the answer to this question is yes, but just like everything else Google-related, the answer is never quite that simple. Since 2010 this question has been asked by many internet marketing professionals and the debate continues today....
by Sarah Benoit | Apr 14, 2017 | EDUCATION, SOCIAL
People, especially marketing professionals, can debate this question all night until the wee hours of the morning, but we will take a very literal approach in this video blog. Social media communities are made up of a number of online tools. These tools are usually...
by Sarah Benoit | Mar 24, 2017 | EDUCATION, SOCIAL
Pinterest—Small but Powerful Pinterest is a smaller (and by smaller I mean less than 200 million members), but very exciting social media site that can be incredibly powerful. Many businesses or organizations that have a great website and are employing well planned,...