by Leah Quintal | Dec 12, 2017 | EDUCATION, SEO, SKILLS
Google has been underscoring the importance of user experience (UX) for some time now. It makes sense. Sites that are designed for good user experience make for a better internet experience for all, and that is Google’s bottom line. Happy users equate to better...
by Rose Jenkins | Dec 6, 2017 | CONTENT MARKETING, EDUCATION, SKILLS
How good are you at juggling? Can you keep two balls in the air? What about four? In our new guide, From Keyword Research to Content Strategy (part of our Digital Marketing Toolkit), we look at four factors you need to consider when you’re choosing topics for your...
by Kirsten Campbell | Dec 6, 2017 | EMAIL MARKETING
Email marketing can be one of your most powerful digital marketing tools because people on your lists have “opted in” to your brand—they’ve given you their attention. The exciting challenge with email is strategizing ways to entice and engage your captive audience on...