by Peter Frisa | Jun 14, 2016 | BUZZ, ONLINE ADVERTISING
Gamechanger: The New Google AdWords and Google Analytics 360 Suite The shift towards a mobile first world is not arriving, it’s already here. Everyday, people use their mobile devices for those moments when they want to know where to go, what to do and what to buy....
by Peter Frisa | Apr 27, 2016 | ONLINE ADVERTISING, TRENDS
As you may have noticed, as of mid-February, Google changed the face of their desktop search engine results page layout — they removed the sidebar ads! There used to be a maximum of three text ads in the top (center) position, and the rest of the ads would go all the...
by Peter Frisa | Mar 8, 2016 | ONLINE ADVERTISING
Crunching the data available in AdWords can be daunting. There are just so many columns of numbers and it may be difficult to determine what the numbers represent and how to interpret the data in order to improve the results of your campaigns. A key data point to look...
by Kristen | Mar 16, 2021
Peter Frisa LinkedIn Senior Paid Search & Programmatic Advertising Strategist A New York native, Peter joined JB Media Group in early 2015 to manage online advertising projects including Google Grants, brand awareness, and shopping campaigns. Peter’s attention to...
by Justin Belleme | Jan 15, 2020 | Uncategorized
There’s no doubt that tourism has grown into a major part of the economy here in Western North Carolina. Ever since I first started our digital marketing agency in Asheville, JB Media has supported that growth by helping local and regional businesses and...